About Me
Welcome!
I’m Kelsey, and for the last 15+ years, I’ve focused my love of writing into a career dedicated to human-centered internal and external communication. I’m a passionate advocate for people and organizations doing great work, and my mission is to tell their stories with clarity and care.
My work has spanned public and private sectors, including health care systems, non-profit organizations, professional associations, and aviation and tech industry leaders. Check out my resume here.
Transparency builds trust. Empathy makes it stick.
What I Offer
Internal Communications Leadership
For teams seeking a strategic communicator who can lead with empathy and insight
Strategic comms planning & messaging
Executive voice development
Employee engagement & experience
Change, culture, and crisis comms
White Papers & Case Studies
For health tech companies who need content that informs, engages, and builds trust
Clear, strategic writing on complex topics
Thoughtful research & interviews
Tone that’s intelligent, accessible, and on-brand
Featured Projects
VA ALS Care Coordination Video Campaign
Produced documentary-style videos and corresponding communication materials to highlight VA’s coordinated care for veterans with ALS. Told the story of a veteran with ALS and his caregiver to humanize the experience, build public awareness, and demonstrate program impact to Congress. The videos helped support continued funding for life-extending, quality-of-life-improving care. Winner of Platinum Viddy Award (2024), Gold MarCom Award (2024), and Silver Telly Award (2024).
ARC 101 Onboarding Video & “Explain Like I’m Five” Training series
Produced an internal video from start to finish to demystify ARC’s complex data and technology products for new hires. Translated technical concepts into accessible, engaging language to support employee onboarding and reduce learning curves. The video helped new team members quickly understand the value and impact of ARC’s tools, strengthening cross-functional collaboration from day one. It also complemented a broader onboarding redesign and internal education program, with an “Explain Like I’m Five” training series about ARC’s core business that exceeded attendance goals by 40%.
Veteran Suicide Prevention Training Campaign
Led strategic communications for VA’s suicide prevention efforts encouraging training among non-VA health care providers. Created messaging and outreach materials to raise awareness about the importance of lethal means safety and encourage training participation. The campaign drove a 116% increase in training participation, expanding the safety net for at-risk veterans. Winner of Gold MarCom Award (2023).
How I Work
My approach to communication campaigns and writing projects is informed by evidence-based industry methodologies, such as:
Public Relations Society of America RPIE (Research, Plan, Implement, Evaluate) process
Prosci ADKAR (Awareness, Desire, Knowledge, Ability, Reinforcement) framework for change management
Project Management Institute framework for project management
Lean Six Sigma for process improvement
Research
Listen first, ask smart questions
Plan
Map out clear goals and timelines
Implement
Deliver thoughtful, polished work
Evaluate
Measure performance and effectiveness
Curious if I’m the right fit? I’d love to hear from you.
